Bellabox

bellabox is Australia & Singapore's largest beauty box with tens of thousands of monthly subscribers across the Asia-Pacific region.

The rapid company growth and diverse brand points meant that bellabox needed a new identity that was fun, easy to use and worked across many different mediums.

The solution wasn't creating a 50 page brand guideline that no one reads and a limited amount of assets. It was to empower the brand to create everything they need themselves, by delivering a simple set of assets which can be combined in limitless ways to easily create whatever assets are needed and improve brand consistency.